Video ad network BrightRoll released their annual agency survey, in which they found that six in ten ad agency executives say online video ads are more effective than (30%) or as effective as (31%) television ads.
Main findings from the report:
86% of ad execs are shifting at least part of their display dollars to video64% of ad execs are shifting TV dollars to videoAd dollars are also shifting toward video from search (28%), social media (27%) and direct response (26%)Ad execs expect to see the largest increases in ad spending with online video (28%), followed by mobile video (27%) and social media (25%) in 2011
BrightRoll conducted the survey among 100 executives and media buyers at advertising agencies across the US from March 23 to April 10, 2011. Read more about the third annual Online Video Advertising Report in the press release or download the full report here.