Tuesday, Jan. 17, 2017

Why Gamble of Brand Advertising Effectiveness? (Adotas)

By Vizu . · September 09, 2011

Soley relying on CTR could be a big gamble <span>&copy;  </span>

Soley relying on CTR could be a big gamble

People don’t wake up in the morning with a yearning to “engage,” or “click” the way we’d like them to.  They want to be entertained and informed in an environment where an errant mouseover doesn’t ruin their experience.  So why do we, as an industry, bet so much time and money on new, complex-sounding data and reporting schemes that only really serve to highlight the futility of click-through rates that round to zero percent?

Click here to find out why on Adotas: http://www.adotas.com/2011/03/why-gamble-on-brand-advertising-effectiveness/

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